Leads For Painters Colorado
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Painters Colorado
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Painters Colorado consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it’s hard to succeed with actually generating those leads later.
In this article we’re going to discuss how to build a lead generation site and how to make sure men and women fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your website. Leads For Painters Colorado
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a difficult choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from your part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those of you who have the ability to go through with the sale this will become reality, which means you definitely should have a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times after the guide signed up, but not followed through with their initial interest of purchase.
Just ensure you have the email going out at some point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something you should invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor after they leave your website without signing up for anything, which means that they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they’re interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time a single visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the movie. Leads For Painters Colorado
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and educational video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, meaning that you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so ensure your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.