Leads For Painters
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Leads For Painters
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads For Painters consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just watched an ad about it,’book a free roof condition inspection today’ and a web address:simple and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic website and call it a lead generating website, but it’s difficult to succeed with actually generating those leads later.
In this article we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your site. Leads For Painters
Follow Up Or Flop
With many distinct ways of conducting follow ups it might look like a challenging choice and you want to think about it a little longer, but please do not.
You are losing potential customers by the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who manage to go through with the sale this will become reality, which means you definitely need to have a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their original interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For instance, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time a single visitor remained on their website when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Leads For Painters
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and helps you close the deal much faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make certain to reduce the friction between the website and users to a minimum, meaning you should aim for a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.