Leads For Photographers
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Photographers
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Leads For Photographers consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition review today’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating website, but it’s difficult to succeed with really generating those leads later.
In this article we’re going to discuss how to construct a lead generation site and how to make sure people fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your site. Leads For Photographers
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you’d like to consider it a little longer, but please don’t.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, so you really should have a good follow up system in place.
I will help you get started with two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is somewhat more complicated but still something you ought to invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found that an educational how-to video to choose their products doubled the time a single visitor stayed on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. Leads For Photographers
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to register, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, meaning that you should aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that provides great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.