Leads For Pre Needs
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Pre Needs
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads For Pre Needs consistently is by creating a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection now’ and an internet address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating website, but it is hard to succeed with actually generating those leads later.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been researched that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you should do everything in your power to get the best of the best contact forms out on your website. Leads For Pre Needs
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a challenging choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this will become reality, so you definitely should get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they’ll already have knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found that an educational how-to video to go with their goods doubled the time an individual visitor stayed on their site when they had seen the video, compared to a visitor who had not seen the video. Leads For Pre Needs
That is some impressive data right there, and you should seriously consider adding some video material of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your site to capture that precious information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be certain to reduce the friction between the site and users to a minimum, meaning you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so ensure that your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.