Leads For Puppy Training
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. After that comes the nervousness, when will I get leads? Leads For Puppy Training
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Leads For Puppy Training consistently is by creating a lead generation site and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review now’ and an internet address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating site, but it is hard to succeed with actually generating those leads afterwards.
In this article we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and provide you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your site. Leads For Puppy Training
Follow Up Or Flop
With many distinct ways of conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you definitely need to have a good follow up system in place.
I’ll help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their initial interest of purchase.
Just ensure you have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something you ought to invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without registering for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the sort of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found that an educational how-to video to choose their products doubled the time a single visitor stayed on their site when they had seen the video, when compared with a visitor who had not seen the movie. Leads For Puppy Training
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to make.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and makes it possible to close the deal much faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to decrease the friction between the website and users to a minimum, which means you ought to aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple ad or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.