Leads For Residential Roofing
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For Residential Roofing
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Residential Roofing consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’book a free roof condition inspection today’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you should not enable them to take the vital step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating website, but it’s difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure men and women fill out this form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites equally, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to find the best of the best contact forms out on your site. Leads For Residential Roofing
Follow Up Or Flop
With many distinct methods for conducting follow ups it might seem like a difficult choice and you’d like to consider it a little longer, but please don’t.
You are losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that about 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those who manage to go through with the sale this is going to become reality, which means you really need to get a good follow up system in place.
I will help you get started using two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times following the guide signed up, but never followed through with their original interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complex but still something that you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, especially videos, are the sort of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then customers will not become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their products doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who had not seen the video. Leads For Residential Roofing
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your website to capture that precious information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning that you ought to aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo ad traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.