Leads For Residential Solar
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads For Residential Solar
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Leads For Residential Solar consistently is by creating a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition review today’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation website now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic website and call it a lead generating website, but it is difficult to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out this form and give you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s simpler to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you have to be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your site. Leads For Residential Solar
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a difficult choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from the part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just ensure you have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they will already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients will not become distracted.
For instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time an individual visitor remained on their website when they’d seen the video, compared to a visitor who had not seen the movie. Leads For Residential Solar
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your website to capture that valuable information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to sign up, potentially offering the visitors an incentive for their activities.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a brand new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.