Leads For Roofing Contractors
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Leads For Roofing Contractors
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Roofing Contractors consistently is by building a lead generation site and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’book a free roof condition inspection today’ and an internet address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you should not enable them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation site and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the right use of contact forms, and that’s the reason you need to do everything in your power to get the best of the best contact forms out on your website. Leads For Roofing Contractors
Follow Up Or Flop
With many different methods for conducting follow ups it might seem like a difficult choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those who manage to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For instance, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who hadn’t seen the video. Leads For Roofing Contractors
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to actions on your site to capture that precious information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, meaning you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure that your site conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.