Leads For Senior Care
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads For Senior Care
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Leads For Senior Care consistently is by building a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to ask roof inspections for example (just watched an ad about it,’reserve a free roof condition review today’ and an internet address:simple and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there has to be a good deal of competition, if everybody is doing it. But the fact is, not everyone has known the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to build a basic site and call it a lead generating site, but it is hard to succeed with really generating those leads afterwards.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out that form and provide you their information. As soon as you learn about such practices and put them into action while developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or anything you have decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s the reason you should do everything in your power to get the best of the best contact forms out on your website. Leads For Senior Care
Follow Up Or Flop
With many different methods for conducting follow ups it might seem like a challenging choice and you’d like to think about it a little longer, but please do not.
You’re losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those who manage to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something you ought to invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, meaning they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they be interested again if you just offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in direct generation will often have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
For instance, Advance Autoparts found an educational how-to video to go with their products doubled the time a single visitor stayed on their website when they had seen the video, when compared with a visitor who hadn’t seen the movie. Leads For Senior Care
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website for your business is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be sure to reduce the friction between the website and users to a minimum, which means you should aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable lead. Think about a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure that your website conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.