Leads For You
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads For You
No business will be sustainable without leads.
The best way to ensure you will always get quality Leads For You consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an online form to ask roof inspections for example (just saw an advert about it,’reserve a free roof condition review today’ and a web address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everybody is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic website and call it a lead generating site, but it’s hard to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation site and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your site. Leads For You
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please do not.
You are losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s account, but for those of you who have the ability to go through with the sale this is going to become reality, which means you really should have a good follow up system in place.
I will help you get started with two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want to have the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they will already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, especially videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients will not become distracted.
For instance, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time a single visitor remained on their website when they had seen the video, compared to a visitor who had not seen the movie. Leads For You
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, using another customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make certain to reduce the friction between the website and users to a minimum, which means you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure that your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo ad traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.