Leads On Facebook
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads On Facebook
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads On Facebook consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’book a free roof condition inspection now’ and an internet address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how you can build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about these practices and put them into action while developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why wouldn’t they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does really matter.
At least in regards to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your website. Leads On Facebook
Follow Up Or Flop
With many different methods for conducting follow ups it might look like a difficult choice and you’d like to think about it a little longer, but please do not.
You are losing potential customers from the moment that you keep on considering.
Another lousy effect of poor follow up from your part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s account, but for those who have the ability to go through with the sale this will become reality, which means you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times after the lead signed up, but never followed through with their initial interest of purchase.
Just ensure to have the email going out at a certain point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complicated but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they will already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will often have great content. Media, especially videos, are the sort of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers won’t become distracted.
For example, Advance Autoparts found an educational how-to video to choose their goods doubled the time an individual visitor stayed on their site when they’d seen the video, compared to a visitor who had not seen the video. Leads On Facebook
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to make a catchy and informative video to your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, possibly offering the visitors an incentive for their activities.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make sure to decrease the friction between the website and users to a minimum, meaning you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.