Leads On Linkedin
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads On Linkedin
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads On Linkedin consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections such as (just watched an ad about it,’book a free roof condition review now’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them coated.
It’s easy to build a basic site and call it a lead generating site, but it’s hard to succeed with actually generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation site and how to make sure people fill out that form and provide you their information. Once you learn about such practices and put them into action whilst developing a excellent landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you have to be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you need to do everything in your power to find the best of the best contact forms out on your website. Leads On Linkedin
Follow Up Or Flop
With many different ways of conducting follow ups it may look like a difficult choice and you’d like to think about it a little longer, but please don’t.
You’re losing potential customers from the moment that you continue considering.
Another lousy effect of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s account, but for those of you who have the ability to go through with the sale this will become reality, which means you really should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times following the guide signed up, but not followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without signing up for anything, which means that they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Leads On Linkedin
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got catchy and clear call to actions on your website to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to go a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be sure to reduce the friction between the site and users to a minimum, meaning that you ought to aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which offers great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.