We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads Qualificados
No business will be sustainable without prospects.
The best way to ensure you will always get quality Leads Qualificados consistently is by building a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection now’ and an internet address:easy and effective), and others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has known the significance yet, and you shouldn’t allow them to take the crucial step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads later.
In this report we’re going to talk about how to build a lead generation website and how to make sure men and women fill out that form and provide you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from sites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is why you should do everything in your power to find the best of the best contact forms out on your site. Leads Qualificados
Follow Up Or Flop
With many different methods for conducting follow ups it may seem like a challenging choice and you’d like to consider it a little longer, but please don’t.
You’re losing potential customers by the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, so you really need to have a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days after the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
The other method, using advertising retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something that you ought to invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, meaning they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why would not they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in direct generation will often have great content. Media, particularly videos, are the type of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients will not become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their goods doubled the time an individual visitor remained on their site when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Leads Qualificados
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your site to capture that valuable information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to register, potentially offering the visitors an incentive for their activities.
Pictures should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your sales or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they truly need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to reduce the friction between the website and users to a minimum, meaning you should aim to get a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I feel the easiest way to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.