Leads To Get The Funk Out
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Leads To Get The Funk Out
No business will be sustainable without prospects.
The best way to ensure you will always get quality Leads To Get The Funk Out consistently is by creating a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to ask roof inspections for example (just watched an ad about it,’book a free roof condition review today’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine there has to be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation website now and be put with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating site, but it’s hard to succeed with really generating those leads later.
In this article we’re going to talk about how to construct a lead generation website and how to make sure men and women fill out that form and provide you their information. Once you learn about these practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when curious have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn to trust you and landing on your website, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from sites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact kinds that is.
Conversion rates can also be significantly increased by the right use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your website. Leads To Get The Funk Out
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a challenging choice and you want to consider it a little longer, but please do not.
You are losing potential customers by the minute that you continue considering.
Another lousy effect of poor follow up from your part is that around 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the lead signed up, but not followed through with their initial interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is somewhat more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, which means that they will already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will often have great content. Media, especially videos, are the sort of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, clients will not become distracted.
For instance, Advance Autoparts found that an educational how-to video to go with their products doubled the time a single visitor stayed on their site when they had seen the video, compared to a visitor who hadn’t seen the movie. Leads To Get The Funk Out
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to make a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to action on your site to capture that valuable information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your business is focused on getting people to fill out the form and click on that one final button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning that you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so ensure your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.