Leads To Networks
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads To Networks
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads To Networks consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation site is, not to anyone’s surprise, capturing information from the people who you can then sell to, online or offline.
Some use an online form to ask roof inspections such as (just saw an advert about it,’reserve a free roof condition review today’ and a web address:simple and effective), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how to build a website to create leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating site, but it is hard to succeed with actually generating those leads later.
In this article we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before trying to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It has been surveyed that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is the reason you need to do everything in your power to get the best of the best contact forms out on your website. Leads To Networks
Follow Up Or Flop
With many different ways of conducting follow ups it may seem like a difficult choice and you’d like to consider it a little longer, but please do not.
You’re losing potential customers by the minute that you continue considering.
Another lousy impact of poor follow up from the part is that around 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those of you who manage to go through with the sale this is going to become reality, which means you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation website owners out there:
- Following up by email
- After up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just ensure to have the email going out at some point and maintain your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something you should invest a little time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The idea is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the type of content which capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, clients won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to go with their goods doubled the time an individual visitor remained on their website when they had seen the video, when compared with a visitor who hadn’t seen the movie. Leads To Networks
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video for your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your site to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Make sure to reduce the friction between the site and users to a minimum, meaning that you should aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one which offers great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.