Leads To Symbol
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads To Symbol
No business will be sustainable without prospects.
The best way to ensure you will always get quality Leads To Symbol consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the visitors who you can then sell to, either online or offline.
Some use an internet form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition review today’ and a web address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not allow them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating site, but it’s hard to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out this form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60% of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the site.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to get the best of the best contact forms out on your website. Leads To Symbol
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a difficult choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy impact of poor follow up from your part is that around 65 percent of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s accounts, but for those who manage to go through with the sale this is going to become reality, which means you definitely should get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that match most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, which means that they will already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers will not become distracted.
By way of example, Advance Autoparts found that an instructional how-to video to choose their products doubled the time a single visitor stayed on their website when they had seen the video, when compared with a visitor who had not seen the movie. Leads To Symbol
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that precious information exactly when the visitor is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, potentially offering the visitors an incentive for their actions.
Pictures should be used, but remember that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be certain to reduce the friction between the site and users to a minimum, which means that you should aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable guide. Think about a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are simple to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.