Leads To The Definition
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Leads To The Definition
No business is going to be sustainable without prospects.
The best way to ensure you’ll always get quality Leads To The Definition consistently is by building a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition inspection now’ and a web address:simple and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I will only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating site, but it’s difficult to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to build a lead generation website and how to make sure men and women fill out that form and give you their information. Once you learn about such practices and put them into action whilst developing a excellent landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce sites alike, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you have decided to call the button.
Just keep in mind that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your website. Leads To The Definition
Follow Up Or Flop
With many different methods for conducting follow ups it might seem like a challenging choice and you’d like to consider it a little longer, but please don’t.
You are losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everybody’s account, but for those who manage to go through with the sale this will become reality, which means you really should have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their original interest of purchase.
Just make sure to have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to workable leads again, is a bit more complicated but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without registering for anything, meaning they’ll already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will often have great content. Media, especially videos, are the type of content which capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation sites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of instance, Advance Autoparts found that an educational how-to video to go with their products doubled the time a single visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the movie. Leads To The Definition
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to make a catchy and educational video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make certain to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their activities.
Graphics should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they truly need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your business is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Be sure to reduce the friction between the website and users to a minimum, which means that you ought to aim for a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think about a lead generation landing page as a helpful marketing tool, one which provides great content, but nonetheless has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure that your website conveys just that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.