Leads To Verb
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads To Verb
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads To Verb consistently is by building a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections such as (just saw an advert about it,’book a free roof condition review today’ and a web address:easy and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a good deal of competition, if everyone is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating website, but it is difficult to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation site and how to make sure men and women fill out that form and provide you their information. As soon as you learn about these practices and put them into action while developing a great landing page, you will quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is quite useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used way to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because regardless of what your wife or girlfriend may say, size does indeed matter.
At least in regards to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your site. Leads To Verb
Follow Up Or Flop
With many distinct ways of conducting follow ups it may seem like a challenging choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everybody’s account, but for those who manage to go through with the sale this will become reality, so you really need to get a good follow up system in place.
I will help you get started with two ways of following up on your leads that match most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can choose whether you want the follow up email sent out a day, two or maybe three days after the lead signed up, but not followed through with their original interest of purchase.
Just make sure you have the email going out at some point and keep your email topical.
The other method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is somewhat more complex but still something you should invest a little time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without signing up for anything, which means that they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they’re interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ works with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For instance, Advance Autoparts found that an educational how-to video to choose their goods doubled the time an individual visitor stayed on their website when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Leads To Verb
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to make a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your site. Video is content that just keeps giving for your business, so be sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is much better than the thousands of others out there.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the images too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an excellent way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at each stage of the procedure. This makes them feel like you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Be certain to reduce the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys just that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.