We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads Up
No business is going to be sustainable without prospects.
The best way to ensure you will always get quality Leads Up consistently is by building a lead generation website and driving targeted traffic to that page.
The fundamental idea of a lead generation site is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’reserve a free roof condition review now’ and an internet address:simple and effective), and others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a lot of competition, if everybody is doing it. But the simple fact is, not everyone has known the significance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be put with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic site and call it a lead generating site, but it is difficult to succeed with actually generating those leads later.
In this report we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and give you their information. As soon as you learn about these practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with far more trust they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the visitors to trust them before trying to present an offer to them.
Another trust building variable you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It has been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or whatever you’ve decided to call the button.
Just keep in mind that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
However, you have to be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to find the best of the best contact forms out on your website. Leads Up
Follow Up Or Flop
With many different ways of conducting follow ups it might look like a challenging choice and you want to think about it a little longer, but please don’t.
You’re losing potential customers from the moment that you keep on considering.
Another lousy impact of poor follow up from your part is that about 65% of people speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s account, but for those of you who have the ability to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your leads that match most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can choose whether you would like to have the follow up email sent out a day, two or maybe three times following the lead signed up, but not followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using advertising retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your site without registering for anything, which means that they’ll already possess knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook offers an excellent way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in direct generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then customers will not become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their goods doubled the time a single visitor stayed on their site when they’d seen the video, compared to a visitor who hadn’t seen the video. Leads Up
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that precious information exactly when the customer is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but remember that if you make the images too controlling or too mellow, you won’t reach the desired effect that a CTA is considered to create.
Smart CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the procedure. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be certain to decrease the friction between the site and users to a minimum, which means that you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but still has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure your site conveys only that to each and every visitor.
Personally I believe the easiest way to getting leads for any business, is using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.