All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads Z
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Leads Z consistently is by creating a lead generation site and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an online form to request roof inspections for example (just saw an advert about it,’reserve a free roof condition review today’ and a web address:simple and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a lot of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to build a basic website and call it a lead generating site, but it’s difficult to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation website and how to make sure people fill out that form and give you their information. Once you learn about these practices and put them into action while developing a great landing page, you’ll soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on somebody’s site, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ suspicions away, and leaving them with a lot more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them deliver a positive result for your conversions.
It’s been researched that more than 60 percent of abandoned shopping carts and negative purchase decisions when curious have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this picture by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does really matter.
At least when it comes to contact forms that is.
Conversion rates are also significantly increased by the correct use of contact forms, which is why you should do everything in your power to get the best of the best contact forms out on your site. Leads Z
Follow Up Or Flop
With many distinct ways of conducting follow ups it may look like a difficult choice and you want to consider it a little longer, but please do not.
You’re losing potential customers by the moment that you continue considering.
Another lousy effect of poor follow up from the part is that about 65 percent of people speak poorly about your company and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everyone’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, which means you definitely need to get a good follow up system in place.
I will help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you would like the follow up email sent out a day, two or maybe three times following the lead signed up, but never followed through with their original interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
The other method, using ad retargeting to reach those missed opportunities and turn them to workable leads again, is a bit more complex but still something you ought to invest some time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your site without registering for anything, which means that they’ll already possess knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels which you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will usually have great content. Media, especially videos, are the sort of content which capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media allows you to beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers will not become distracted.
For example, Advance Autoparts found that an educational how-to video to go with their goods doubled the time a single visitor remained on their site when they’d seen the video, when compared with a visitor who hadn’t seen the video. Leads Z
That is some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, be sure to’ve got clear and catchy call to actions on your website to capture that precious information exactly when the customer is willing to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your customers to give you their email address, thus creating your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to go through a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an excellent way to keep the visitor moving in your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and helps you close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Make certain to decrease the friction between the site and users to a minimum, meaning that you ought to aim for a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one that provides great content, but nonetheless has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your website conveys only that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple ad or solo advertising traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.