All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration begins creeping in. Then comes the nervousness, when will I get leads? Leads Zoo
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Leads Zoo consistently is by creating a lead generation website and driving targeted visitors to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, either online or offline.
Some use an online form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition inspection today’ and an internet address:simple and effective), and many others use it to capture email addresses which they can send promotions to.
By now you may imagine that there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has known the importance yet, and you shouldn’t enable them to take the crucial step first.
Start building your lead generation site now and be set with quality leads coming in.
In this guide I’ll explain to you how you can build a website to create leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to construct a basic site and call it a lead generating website, but it’s hard to succeed with really generating those leads later.
In this report we’re going to discuss how to construct a lead generation site and how to make sure men and women fill out this form and provide you their information. Once you learn about these practices and put them into action while developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you end up on someone’s website, what do you first look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of accepting the visitors’ feelings off, and leaving them with a lot more trust that they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book writers and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the website.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from sites, and why would not they be?
All the visitor needs to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because no matter what your wife or girlfriend may say, size does really matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s the reason you need to do everything in your power to find the best of the best contact forms out on your website. Leads Zoo
Follow Up Or Flop
With many distinct methods for conducting follow ups it may look like a challenging choice and you want to consider it a little longer, but please do not.
You are losing potential customers from the minute that you continue considering.
Another lousy impact of poor follow up from your part is that around 65% of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This might not be true on everyone’s accounts, but for those of you who manage to go through with the sale this is going to become reality, so you definitely need to get a good follow up system in place.
I’ll help you get started with two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- After up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days after the guide signed up, but never followed through with their initial interest of purchase.
Just ensure you have the email going out at a certain point and keep your email topical.
The other method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complex but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more concrete was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without registering for anything, which means that they’ll already possess knowledge about your products or services, making them an easier target for your advertisement.
After all, they’ve already shown interest once, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience attribute, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page that excels in lead generation will often have great content. Media, especially videos, are the sort of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation sites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients won’t become distracted.
By way of instance, Advance Autoparts found that an instructional how-to video to go with their products doubled the time a single visitor stayed on their website when they had seen the video, compared to a visitor who had not seen the video. Leads Zoo
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your website’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your business, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your website to capture that precious information exactly when the visitor is ready to give it to you.
Don’t let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or movie tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to go a 500 page story about how your weight loss product is much better than the thousands of others on the market.
The CTA should include a clear, to the point ask for them to register, possibly offering the visitors an incentive for their actions.
Pictures should be used, but keep in mind that when you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, using a different customized CTA being shown to the visitor at each stage of the process. This makes them feel like you know what they really need and makes it possible to close the deal much faster.
Overall, creating a lead generating website for your business is focused on getting people to fill out the form and click on that one last button between you and a completely new lead.
Be certain to decrease the friction between the site and users to a minimum, which means you ought to aim to get a perfectly optimized site that just blows off the visitor from being a curious person to becoming a valuable guide. Think of a lead generation landing page as a helpful marketing tool, one which provides great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other humans, so make sure your website conveys only that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.