Leadsom For Leader
All of us know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leadsom For Leader
No business will be sustainable without leads.
The best way to ensure you’ll always get quality Leadsom For Leader consistently is by creating a lead generation site and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just saw an advert about it,’book a free roof condition inspection now’ and a web address:simple and powerful ), and many others use it to capture email addresses which they can send promotions to.
By now you might imagine there must be a lot of competition, if everyone is doing it. But the fact is, not everyone has known the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I’ll explain to you how to build a website to generate leads with. I’ll only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating website, but it is difficult to succeed with actually generating those leads afterwards.
In this report we’re going to talk about how to construct a lead generation site and how to make sure people fill out this form and provide you their information. Once you learn about these practices and put them into action whilst developing a excellent landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s site, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with far more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been surveyed that more than 60 percent of abandoned shopping carts and negative purchase decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your website, it’s easier to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why wouldn’t they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your site, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s why you should do everything in your power to find the best of the best contact forms out on your site. Leadsom For Leader
Follow Up Or Flop
With many different methods for conducting follow ups it may seem like a difficult choice and you want to think about it a little longer, but please don’t.
You are losing potential customers from the moment that you continue considering.
Another lousy impact of poor follow up from the part is that about 65 percent of people speak poorly about your organization and 48% go on to tell 10 or more people about their poor success with you.
This may not be true on everybody’s account, but for those of you who manage to go through with the sale this will become reality, which means you really need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation site owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the lead signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and keep your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is a bit more complicated but still something that you should invest some time and money into.
An excellent Facebook concentrated retargeting image to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The idea is to get a Facebook advertisement follow the visitor after they leave your site without signing up for anything, meaning they will already have knowledge about your services or products, which makes them an easier target for your advertisement.
After all, they have already shown interest after, so why wouldn’t they be interested again if you simply offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their customized audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, particularly videos, are the type of content that capture the attention very effectively.
The saying’A picture is worth a thousand words’ functions with lead generation sites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers won’t become distracted.
By way of example, Advance Autoparts found an educational how-to video to choose their products doubled the time a single visitor stayed on their website when they had seen the video, when compared with a visitor who had not seen the movie. Leadsom For Leader
That’s some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you can use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your website to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you have got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your customers to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet nobody wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their activities.
Graphics should be used, but remember that when you make the images too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your sales or sign up cycle, with another customized CTA being shown to the visitor at every stage of the process. This makes them feel as if you know what they truly need and helps you close the deal a lot faster.
All in all, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a brand new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning you should aim to get a perfectly optimized site that just flies the visitor from being a curious person to becoming a valuable lead. Think of a lead generation landing page as a useful marketing tool, one which provides great content, but nonetheless has a particular goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so make sure your website conveys just that to each and every visitor.
Personally I believe the easiest approach to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple ad or solo advertising traffic being sent straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.