Leads For Journalism
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Leads For Journalism
No business will be sustainable without prospects.
The best way to ensure you will always get quality Leads For Journalism consistently is by creating a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the visitors who you can then sell to, online or offline.
Some use an internet form to request roof inspections for example (just watched an ad about it,’book a free roof condition inspection now’ and a web address:simple and powerful ), and many others use it to capture email addresses that they can send promotions to.
By now you may imagine there has to be a lot of competition, if everyone is doing it. But the fact is, not everyone has understood the importance yet, and you shouldn’t allow them to take the vital step first.
Start building your lead generation website now and be put with quality leads coming in.
In this guide I’ll explain to you how you can build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that’s them coated.
It’s easy to build a basic site and call it a lead generating website, but it is difficult to succeed with really generating those leads afterwards.
In this article we’re going to discuss how to construct a lead generation website and how to make sure people fill out that form and provide you their information. As soon as you learn about these practices and put them into action whilst developing a great landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on somebody’s website, what do you look for?
Indications of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a powerful effect of accepting the visitors’ suspicions away, and leaving them with a lot more trust they came in with.
This is very useful for anybody wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites equally, everyone wants the visitors to trust them before attempting to present an offer to them.
Another trust building variable you should be using, aside from bragging where you’ve been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them provide a positive result for your conversions.
It has been researched that more than 60% of abandoned shopping carts and negative purchase decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your site, it’s easier to proceed to another step.
Contact Forms Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you have decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this image by HubSpot:
But you must be careful in planning the form on your website, because regardless of what your wife or girlfriend might say, size does really matter.
At least in regards to contact forms that is.
Conversion rates can also be significantly increased by the correct use of contact forms, and that’s why you need to do everything in your power to get the best of the best contact forms out on your website. Leads For Journalism
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you’d like to consider it a little longer, but please do not.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65% of individuals speak poorly about your organization and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everybody’s account, but for those who have the ability to go through with the sale this is going to become reality, which means you really should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- Following up by email
- Following up by advertisement retargeting.
You can decide whether you would like to have the follow up email sent out a day, two or maybe three times after the guide signed up, but never followed through with their initial interest of purchase.
Just make sure you have the email going out at some point and maintain your email topical.
Another method, using ad retargeting to reach those missed chances and turn them to viable leads again, is a bit more complicated but still something that you should invest some time and money into.
An excellent Facebook focused retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor after they leave your website without signing up for anything, meaning they’ll already possess knowledge about your services or products, making them an easier target for your advertisement.
After all, they have already shown interest once, so why wouldn’t they’re interested again if you just offer it to them?
Facebook provides an excellent way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page which excels in direct generation will usually have great content. Media, particularly videos, are the sort of content which capture the attention very effectively.
The saying’A picture is worth a thousand words’ works with lead generation websites also, because media lets you beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, then clients will not become distracted.
For instance, Advance Autoparts found an instructional how-to video to go with their goods doubled the time an individual visitor remained on their site when they’d seen the video, compared to a visitor who hadn’t seen the movie. Leads For Journalism
That is some impressive data right there, and you should seriously consider adding some video content of your own to your site!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software such as PowToon, RawShorts and Biteable to create a catchy and educational video to your site’s visitors to enjoy. Create something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so be sure to include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to actions on your site to capture that valuable information exactly when the visitor is ready to give it to you.
Do not let them get lost now that you’ve got them wanting to deliver their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet nobody wants to read a 500 page story about how your weight loss product is better than the thousands of others on the market.
The CTA must include a clear, to the point request for them to sign up, potentially offering the visitors an incentive for their activities.
Pictures should be used, but keep in mind that if you make the graphics too controlling or too mellow, you won’t reach the desirable effect that a CTA is considered to make.
Wise CTAs are also an outstanding way to keep the visitor moving on your sales or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and makes it possible to close the deal a lot faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one last button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning you should aim to get a perfectly optimized website that just flies the visitor from being a curious individual to becoming a valuable lead. Think of a lead generation landing page as a helpful marketing tool, one that offers great content, but nonetheless has a specific goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure that your website conveys just that to each and every visitor.
Personally I feel the easiest way to getting prospects for any business, is using Clickfunnels. The landing pages are easy to construct, and then all it takes is a simple advertisement or solo ad traffic being delivered straight to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.