Recruitment Lead Generation Questions
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. Then comes the nervousness, when will I get leads? Recruitment Lead Generation Questions
No business will be sustainable without prospects.
The best way to ensure you’ll always get quality Recruitment Lead Generation Questions consistently is by building a lead generation website and driving targeted visitors to that page.
The fundamental idea of a lead generation website is, not to anyone’s surprise, capturing information from the people who you can then sell to, either online or offline.
Some use an internet form to ask roof inspections for example (just watched an ad about it,’book a free roof condition inspection now’ and an internet address:simple and powerful ), and others use it to capture email addresses that they can send promotions to.
By now you might imagine there must be a good deal of competition, if everybody is doing it. But the fact is, not everyone has understood the significance yet, and you shouldn’t enable them to take the vital step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how you can build a website to generate leads with. I will only briefly cover matters like getting yourself some webhosting and installing WordPress, there, that’s them covered.
It’s easy to construct a basic site and call it a lead generating site, but it’s difficult to succeed with really generating those leads afterwards.
In this report we’re going to talk about how to build a lead generation website and how to make sure people fill out that form and give you their information. As soon as you learn about such practices and put them into action while developing a excellent landing page, you’ll quickly see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust that they came in with.
This is very useful for anyone wanting an increase in lead generation, from local plumbers to book authors and ecommerce websites alike, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, aside from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but just about all of them deliver a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly related to a lack of trust badges on the site.
Funny how these small little badges can double your sales, isn’t it?
Once visitors learn how to trust you and landing on your website, it’s easier to proceed to the next step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most widely used way to collect customer information from websites, and why would not they be?
All the visitor has to do is to fill in a few fields and hit send, subscribe or whatever you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge effect, as you can see in this image by HubSpot:
However, you must be careful in planning the form on your site, because regardless of what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact kinds that is.
Conversion rates can also be significantly increased by the correct use of contact forms, which is why you need to do everything in your power to get the best of the best contact forms out on your site. Recruitment Lead Generation Questions
Follow Up Or Flop
With many different ways of conducting follow ups it might seem like a difficult choice and you want to consider it a little longer, but please don’t.
You’re losing potential customers from the minute that you continue considering.
Another lousy effect of poor follow up from your part is that about 65% of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This might not be true on everyone’s accounts, but for those who manage to go through with the sale this will become reality, which means you really should get a good follow up system in place.
I’ll help you get started using two ways of following up on your prospects that suit most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want to have the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their initial interest of purchase.
Just ensure to have the email going out at some point and keep your email topical.
Another method, using advertising retargeting to reach those missed chances and turn them to workable leads again, is a bit more complex but still something that you should invest a little time and money into.
An excellent Facebook focused retargeting image to turn the idea into something more concrete was made by Digital Marketer, which you can see below:
The point is to have a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, which means that they will already have knowledge about your services or products, making them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they’re interested again if you simply offer it to them?
Facebook provides an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about placing them to good use here.
Also read about the conversion pixels that you can use to optimize your monitoring and follow ups when using Facebook advertising.
Using Media and Assets
A fantastic landing page which excels in lead generation will usually have great content. Media, particularly videos, are the sort of content that capture the attention very effectively.
The expression’A picture is worth a thousand words’ functions with lead generation websites also, because media allows you to beautifully present your points and make your customers thirst for more. If your content is interesting and engaging, customers won’t become distracted.
For example, Advance Autoparts found that an instructional how-to video to choose their products doubled the time a single visitor stayed on their website when they’d seen the video, when compared with a visitor who hadn’t seen the movie. Recruitment Lead Generation Questions
That’s some impressive data right there, and you should seriously consider adding some video material of your own to your website!
If you don’t actually have a large enough budget to accommodate for professional video production, you can use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Create something where users will learn and grow after landing on your site. Video is content that just keeps giving for your company, so make sure you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got clear and catchy call to action on your website to capture that precious information exactly when the customer is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials for a sign up incentive to motivate your visitors to give you their email address, thus creating your CTA an attractive one to the traffic.
Keep the message short and sweet at all times, because on the internet no one wants to read through a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA should include a clear, to the point request for them to register, possibly offering the visitors an incentive for their actions.
Graphics should be used, but keep in mind that if you make the graphics too controlling or too mellow, you will not reach the desired effect that a CTA is considered to create.
Smart CTAs are also an outstanding way to keep the visitor moving in your earnings or sign up cycle, using another customized CTA being shown to the visitor at each stage of the process. This makes them feel as if you know what they really need and helps you close the deal much faster.
Overall, creating a lead generating website to your company is focused on getting people to fill out the form and click that one final button between you and a brand new lead.
Be sure to decrease the friction between the site and users to a minimum, meaning you ought to aim to get a perfectly optimized website that just blows off the visitor from being a curious individual to becoming a valuable guide. Think about a lead generation landing page as a useful marketing tool, one that offers great content, but still has a specific goal in mind.
Bear in mind that we humans love a personal touch and the feeling of being important to other people, so ensure that your site conveys just that to each and every visitor.
Personally I believe the easiest way to getting prospects for any business, is by using Clickfunnels. The landing pages are simple to construct, and then all it takes is a simple advertisement or solo advertising traffic being delivered directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.