Will Lead Generation Kill The Star Broker
We all know the feeling when you don’t get enough (or any for that matter) quality leads and the frustration starts creeping in. After that comes the nervousness, when will I get leads? Will Lead Generation Kill The Star Broker
No business is going to be sustainable without leads.
The best way to ensure you’ll always get quality Will Lead Generation Kill The Star Broker consistently is by building a lead generation website and driving targeted traffic to that page.
The basic idea of a lead generation website is, not to anyone’s surprise, getting information from the people who you can then sell to, online or offline.
Some use an internet form to request roof inspections such as (just watched an ad about it,’reserve a free roof condition review today’ and an internet address:easy and effective), and many others use it to capture email addresses that they can send promotions to.
By now you might imagine that there must be a good deal of competition, if everyone is doing it. But the simple fact is, not everyone has understood the importance yet, and you should not enable them to take the crucial step first.
Start building your lead generation site now and be set with quality prospects coming in.
In this guide I will explain to you how to build a website to generate leads with. I’ll only briefly cover things like getting yourself some webhosting and installing WordPress, there, that is them covered.
It’s easy to construct a basic site and call it a lead generating website, but it’s hard to succeed with really generating those leads later.
In this article we’re going to discuss how to build a lead generation website and how to make sure men and women fill out this form and give you their information. Once you learn about such practices and put them into action while developing a great landing page, you will soon see results as customers respond to offers and your business really takes off.
Building Trust and Rapport
When you find yourself on someone’s website, what do you first look for?
Signs of trustworthiness no doubt.
The usual’Featured in’ and’As seen on’ have a strong effect of taking the visitors’ feelings off, and leaving them with far more trust they came in with.
This is quite useful for anyone wanting an increase in lead generation, from local plumbers to book writers and ecommerce sites equally, everyone wants the people to trust them before attempting to present an offer to them.
Another trust building factor you should be using, apart from bragging where you have been published in, is a trust seal.
They come in many different shapes and sizes, but almost all of them provide a positive result for your conversions.
It’s been surveyed that more than 60 percent of abandoned shopping carts and negative buy decisions when interested have been directly associated with a lack of trust badges on the website.
Funny how these tiny little badges can double your sales, is not it?
Once visitors learn to trust you and landing on your site, it’s simpler to proceed to another step.
Contact Types Preventing You From Being Contacted?
Contact forms are the most commonly used method to collect customer information from websites, and why would not they be?
All the visitor needs to do is to fill in a couple of fields and hit send, subscribe or anything you’ve decided to call the button.
Just Remember that even such a small factor as naming the button can have a huge impact, as you can see in this picture by HubSpot:
However, you must be careful in planning the form on your website, because no matter what your wife or girlfriend might say, size does indeed matter.
At least when it comes to contact forms that is.
Conversion rates can also be significantly increased by the right use of contact forms, which is the reason you should do everything in your power to get the best of the best contact forms out on your website. Will Lead Generation Kill The Star Broker
Follow Up Or Flop
With many distinct methods for conducting follow ups it may seem like a difficult choice and you’d like to think about it a little longer, but please don’t.
You are losing potential customers from the minute that you keep on considering.
Another lousy effect of poor follow up from the part is that around 65 percent of individuals speak poorly about your company and 48% go on to tell 10 or more people about their bad success with you.
This may not be true on everyone’s accounts, but for those of you who have the ability to go through with the sale this is going to become reality, so you definitely need to have a good follow up system in place.
I’ll help you get started using two ways of following up on your leads that suit most of the lead generation website owners out there:
- After up by email
- Following up by advertisement retargeting.
You can decide whether you want the follow up email sent out a day, two or maybe three days following the guide signed up, but not followed through with their initial interest of purchase.
Just make sure you have the email going out at a certain point and maintain your email topical.
Another method, using ad retargeting to reach those missed opportunities and turn them to viable leads again, is somewhat more complicated but still something you should invest some time and money into.
An excellent Facebook concentrated retargeting picture to turn the idea into something more tangible was created by Digital Marketer, which you can see below:
The point is to get a Facebook advertisement follow the visitor as soon as they leave your website without registering for anything, meaning they’ll already have knowledge about your products or services, which makes them an easier target for your advertisement.
After all, they’ve already shown interest after, so why would not they be interested again if you simply offer it to them?
Facebook offers an outstanding way to put this retargeting idea into practice with their custom audience feature, and you can read more about putting them to good use here.
Also read about the conversion pixels that you can use to maximize your tracking and follow ups when using Facebook advertising.
Using Media and Assets
A good landing page that excels in lead generation will usually have great content. Media, especially videos, are the type of content that capture the attention very efficiently.
The saying’A picture is worth a thousand words’ works with lead generation websites as well, because media lets you beautifully present your points and make your visitors thirst for more. If your content is interesting and engaging, customers will not become distracted.
For example, Advance Autoparts found an instructional how-to video to go with their goods doubled the time a single visitor remained on their site when they had seen the video, compared to a visitor who had not seen the movie. Will Lead Generation Kill The Star Broker
That is some impressive data right there, and you should seriously consider adding some video content of your own to your website!
If you don’t really have a large enough budget to accommodate for professional video production, you may use free software like PowToon, RawShorts and Biteable to create a catchy and informative video for your website’s visitors to enjoy. Produce something where users will learn and grow after landing on your website. Video is content that just keeps giving for your company, so make certain you include it with your lead generation landing page.
CTAs FTW (For The Win)
And finally, make sure you’ve got catchy and clear call to action on your site to capture that precious information exactly when the visitor is willing to give it to you.
Do not let them get lost now that you’ve got them wanting to hand over their email address to you!
Use offers of free eBooks, checklists, guides or video tutorials as a sign up incentive to motivate your visitors to give you their email address, thus making your CTA an attractive one to the visitors.
Keep the message short and sweet at all times, because on the internet no one wants to read a 500 page story about how your weight loss product is better than the thousands of others out there.
The CTA must include a clear, to the point ask for them to sign up, possibly offering the visitors an incentive for their actions.
Pictures should be used, but remember that if you make the graphics too controlling or too mellow, you will not reach the desirable effect that a CTA is considered to create.
Wise CTAs are also an outstanding way to keep the visitor moving on your earnings or sign up cycle, with a different customized CTA being shown to the visitor at every stage of the procedure. This makes them feel as if you know what they truly need and helps you close the deal much faster.
Overall, creating a lead generating website for your company is focused on getting people to fill out the form and click that one final button between you and a completely new lead.
Make sure to decrease the friction between the site and users to a minimum, meaning you ought to aim for a perfectly optimized site that just flies the visitor from being a curious individual to becoming a valuable guide. Think of a lead generation landing page as a useful marketing tool, one which offers great content, but still has a particular goal in mind.
Remember that we humans love a personal touch and the feeling of being important to other humans, so make sure your site conveys only that to each and every visitor.
Personally I feel the easiest approach to getting leads for any business, is by using Clickfunnels. The landing pages are easy to build, and then all it takes is a simple ad or solo ad traffic being sent directly to the page.
Clickfunnels offers a free 2 week trial, so you can see just how simple it really is. You will be able to quickly offset your costs, if you are interested in giving it a try, you can click on the banner below.